Creative Accounting investigates how creative methodologies and arts-based interventions can disrupt traditional business mindsets, build future work capacity for uncertain and complex environments, and promote more integrated approaches to business.
CREATIVE ACCOUNTING
Creative Accounting investigates how creative methodologies and arts-based interventions can disrupt traditional business mindsets, build future work capacity for uncertain and complex environments, and promote more integrated approaches to business.
Creative Accounting partners with academics, professional associations, practitioners, and the creative arts to combine the approaches of business and management, social science, and practice-research to accelerate integrative forms of thinking, measurement and value within accounting and business practice. Integrated thinking is a management philosophy that brings together the various components of an organisation, directing the entire business towards the creation of value for both the enterprise and its key stakeholders (IFAC, 2022).
WHAT IS CREATIVE ACCOUNTING?
Sustainability and digital are pivotal issues in the accounting profession and business profession. Many national and international reports and research have constantly been issued to manifest the importance of sustainability and digital, to highlight the gap and showcase the achievements.
To address the gap between where directors should be and currently are, a number of interventions are designed and delivered, such as CPDs, workshops etc. While we agree that these interventions are important for some professionals, other approaches are needed to make a real change. Creative accounting offers this alternative approach that helps professionals to make a change in the profession, in their business and in society as a whole. Creative accounting offers an alternative to thinking outside the box, to be provoked and think differently to operate effectively.
WHY IS THIS IMPORTANT?
We staged a thought-provoking industry event at the historic Drapers’ Hall in Coventry. The accounting profession was “Sent to Coventry!” in a business-style dinner organised by academic researchers from Coventry University and Monash University (Australia). The event's purpose was to delve into how artistic and performance-driven approaches could captivate and stimulate the thought processes of business leaders.
Supported by performing artists (Talking Birds and Liz Franklin), the participants played with mushrooms and mycelium at the start of the evening. This was intended to demonstrate a sense of the living connectivity of mycelial systems and sustainability, with Franklin’s tactile and interactive sound installation inviting the participants to work together to create a soundscape in the room. This experience clearly made a significant difference to the mood of the event, and its metaphorical novelty on sustainability and holistic practices informed and stimulated the discussion over dinner.
AN EXAMPLE OF CREATIVE ACCOUNTING
Our Partners and Funders
